Monthly Archives: January 2013
If you have read any articles or watched the news recently, you probably have heard of the “mobile” craze. Smartphones are becoming increasingly popular among consumers, and one of the key reasons for their rising sales is due to the presence of web-based applications. The iPhone and Android platforms are launching new apps on a daily basis, all of which are tailored to target specific consumer niches. The ability to quickly access information or make purchases on the go is one thing people are simply going crazy for. The statistics for mobile use are staggering, but what’s more interesting (and compelling) is that it’s continuing to climb on a daily basis. Read More »
2013
Paid search programs are one of the most effective ways to market and sell your product. In contrast to natural search, paid search offers businesses an effective way to promote themselves without having to wait for users. With the advent of mobile web use, the importance of mobile paid search is becoming ever more present. However, there are some key factors to consider when implementing one of these programs, as they should not be treated the same as their desktop counterparts. Read More »
2013
There is something to be said about having a mobile website. In fact, there are many things to be said. The importance of going mobile cannot be compressed into this article, but it should shed some light on the growing need for having a portable website. No matter what industry you’re in, there are no negative side effects to taking this route. In essence, you are hurting yourself by not having a mobile-ready site, because they are now where most people obtain information and make purchases. Read More »
