Monthly Archives: February 2013
If you haven’t heard already, Google unveiled Enhanced Campaigns for AdWords February 6th, followed by a lot of Google-fueled hype and a healthy dose of skepticism from the Internet marketing community. For many small business owners and part-time AdWords users, it can be difficult to understand what this new rollout really means, and how it will affect your overall AdWords strategy. Simply put, Enhanced Campaigns is a response to an increasingly multi-device way of life, and is Google’s first step in unifying the desktop and mobile AdWords targeting strategy.
