About Tyler Shannon
Tyler has spent several years immersed within the quickly evolving industry of social media and internet marketing. A graduate of both the Media, Information, & Technoculture (MIT) program and the Public Relations program at the University of Western Ontario, Tyler broke into the social media landscape during it's infancy. He has been responsible for the development of reputable campaigns for brands ranging from national beer companies to energy companies. Tyler's efforts have more recently focused on the growing demand of inbound marketing measurement. Internet marketing is constantly moving forward, and anticipating those movements is something that is required to maintain a competitive edge in a flourishing industry still changing every day.
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If you haven’t heard already, Google unveiled Enhanced Campaigns for AdWords February 6th, followed by a lot of Google-fueled hype and a healthy dose of skepticism from the Internet marketing community. For many small business owners and part-time AdWords users, it can be difficult to understand what this new rollout really means, and how it will affect your overall AdWords strategy. Simply put, Enhanced Campaigns is a response to an increasingly multi-device way of life, and is Google’s first step in unifying the desktop and mobile AdWords targeting strategy.
