Paid search programs are one of the most effective ways to market and sell your product. In contrast to natural search, paid search offers businesses an effective way to promote themselves without having to wait for users. With the advent of mobile web use, the importance of mobile paid search is becoming ever more present. However, there are some key factors to consider when implementing one of these programs, as they should not be treated the same as their desktop counterparts. Read More »

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Traditional advertising cannot compete with the advances of modern technology. They require valuable time and resources that are better served elsewhere, and above all, they pale in comparison to the ROI mobile advertising campaigns provide. Marketing your business has never been easier, but there are ways it can be done wrong. When creating a mobile ad campaign, there are some important points to take into consideration. Not having a sound marketing strategy from the beginning can lead to failures later on. Marketing online certainly does have many advantages over print, television, or radio venues, but that does not mean its fool proof. Here are some helpful tips for initiating your campaign. Read More »

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