Should Your Company Build a Mobile App or a Mobile Website?

Mobile trends are sweeping across the online world at the speed of light. It’s impossible, and a death sentence, to deny that companies need to create a mobile presence. But should it be an app or a website?

What can you Offer?

The first question to ask yourself is what kind of service are you offering, and how would you like it presented to a user? Keep in mind that studies have been done on how users prefer to experience their online world. Users tend to prefer mobile browsers for doing tasks like shopping, entertainment and searching, and they prefer mobile apps when they manage their data, navigate, and keep in contact with others.

Read More »

Google Maps is the #2 mobile app – What does that mean for your business?

Google Maps is the No. 2 mobile app – What does that mean for your business?

Are you on the map? The Google map that is. If you want your business to be visible online (literally), you need to mark your spot. Google Maps is being used by more and more people, especially in the local search arena. The days of sifting through the phonebook to find what you need are over. With the click of a button, users can find the company they need and all of their relevant contact information (location, phone number, email, etc). Getting directions is made super easy due to the Google’s integrated GPS tool, which can be activated instantly when locating a business.
Read More »