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A major shift in global transactions is coming. The rise of payments by mobile devices will be at least as significant as the rise of credit and debit cards, maybe more. However, it will also be more complicated.
The competing standards of the credit card world are fairly simple. Each standard has a brand: Mastercard, Visa, Amex, etc. However the standards of the emerging mobile payment marketplace are going to be much more complex.
There are a few different hardware combinations that can make mobile payments possible. They are:
Option 1: QR Codes. This is the simplest way to work mobile payments into your system. Using LevelUp, you can offer QR Codes in exchange for electronic payments on your website. Then, you can scan these QR codes from your customers’ smartphones in-store. This is the cheap and easy option for mobile payments. It works on the vast majority of smartphones. In addition, it allows for some interesting loyalty, coupon, and viral marketing campaigns. However, compared to other forms of mobile payment, it can be a little tedious for your consumers.
Option 2: Mobile Payment Acceptance. Mobile payment acceptance terminals are point-of-sale credit/debit scanners that plug into mobile devices. This is vastly cheaper than purchasing a dedicated portable POS scanner, and just as safe. These will be a worldwide standard within a few years.
Option 3: Near Field Communication (NFC) payments. NFC is a form of remote communication that sends messages by causing slight fluctuations in a local magnetic field. The advantage of NFC is that it is undetectable from anywhere other than a few inches of the transmitting device. This allows for totally secure communications. NFC is enabled on most new smartphone models. NFC terminals make it easier for merchants to accept payments. They also can allow merchants to implement loyalty or purchase tracking campaigns via third party apps.
Speaking of third party apps, it gets even more complex! There are five main NFC payment apps: Google Wallet, Square, Isis, Serve, and Paypal. Each app requires a compatible POS scanner. Disagreements between the developers also mean that it is unlikely that there will ever be a scanner program that works with all of them. The next ten years might be a little like the early days of the credit card revolution.
However, even with these problems, the mobile payment revolution is underway.
Is Your Business Ready?
Here are some things to get your business ready:
That’s all! As revolutions go, this one will be friendly and painless. Everyone wins: customers, businesses, and third parties.
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