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Traditional advertising cannot compete with the advances of modern technology. They require valuable time and resources that are better served elsewhere, and above all, they pale in comparison to the ROI mobile advertising campaigns provide. Marketing your business has never been easier, but there are ways it can be done wrong. When creating a mobile ad campaign, there are some important points to take into consideration. Not having a sound marketing strategy from the beginning can lead to failures later on. Marketing online certainly does have many advantages over print, television, or radio venues, but that does not mean its fool proof. Here are some helpful tips for initiating your campaign. Read More »
Are you on the map? The Google map that is. If you want your business to be visible online (literally), you need to mark your spot. Google Maps is being used by more and more people, especially in the local search arena. The days of sifting through the phonebook to find what you need are over. With the click of a button, users can find the company they need and all of their relevant contact information (location, phone number, email, etc). Getting directions is made super easy due to the Google’s integrated GPS tool, which can be activated instantly when locating a business.
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Seashells. Coins. Paper. Credit. Mobile. The world may be on the brink of a new monetary revolution. Major corporations are already drawing battle lines for who will rule the Next Big Thing of human economic interaction. But is the world ready for it?
Roughly 100 million smartphones in the United States are capable of transmitting with something called Near-Field Communication (NFC). While normal mobile phone calls are broadcast as radio waves on variable frequencies, NFC communications are not. NFC communications work by generating a slight magnetic field around the phone. Devices within a few inches can interpret this field as data. However, any farther than a ruler stick and the magnetic field is undetectable. This allows information to be transferred securely without a cable connection.
By the end of this year, there will be more mobile devices in use than there are human beings on Earth. Within five years, smartphones will be able to make payments at all major retailers in Asia, North America, Europe, and the Middle East. Within ten years, smartphones will have largely replaced debit cards, credit cards, and even cash.
As smartphones take the place of our wallets, they will become standard personal items for billions of people.
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A major shift in global transactions is coming. The rise of payments by mobile devices will be at least as significant as the rise of credit and debit cards, maybe more. However, it will also be more complicated.
The competing standards of the credit card world are fairly simple. Each standard has a brand: Mastercard, Visa, Amex, etc. However the standards of the emerging mobile payment marketplace are going to be much more complex.
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